There are several ways to track leads generated from a landing page:
- Utilize a web analytics tool such as Google Analytics to track the number of visitors to the landing page, as well as their behavior on the page (e.g. how long they stayed, which links they clicked, etc.).
- Use a form tracking tool to track the number of forms filled out on the landing page and the information submitted by leads.
- Implement UTM parameters to track the source of the traffic and their actions on the landing page.
- Use a CRM (customer relationship management) software to store and organize the leads generated from the landing page.
- Use a landing page optimization tool to A/B test different versions of the landing page and see which one performs better in terms of lead generation.
- Use marketing automation software to track leads generated from landing pages to see how they are moving through the sales funnel.
It’s important to track leads on landing pages to measure the effectiveness of your marketing campaigns and to identify areas for improvement.